I thought Virtual Mojito is just another silly idea. Now, this has become a project I like to work on every minute.
5 months ago, I launched Virtual Mojito - a Notion page that showcased more than 70 Zoom alternatives. It is designed to help people navigate the best virtual event tool.
But soon I realized that there was a huge opportunity to expand the scope. My readers are looking for the best virtual events; stories from influencers and the latest trends in the industry.
The product has changed tremendously. Thanks to the community.
Some major milestones and metrics worth mentioning:
- An average of 4,500 unique visitors per month
- Increased from 70 tools to 158 tools
- 10 newsletter series delivered
- More than 250 events listed
Recently, I started an interview series called "Meet-a-mojito". You will hear inspiring stories from virtual event influencers. It’s a joy to learn how they help the community stay connected in a virtual environment.
This is how I allocate 2 hours a week to grow the project:
Newsletter - This is the main retention channel to keep my readers informed of the latest tools, events and trends in the virtual experience industry.
- Collect feedback from top 3-5 active readers weekly
- Scout new products from PH, IH, BetaList
- Bi-weekly newsletter, 4 sections
- Average open rate is 55%
- 214 readers til today
Social - I usually post updates on LinkedIn and Twitter. There are 4 types of content to keep my followers excited.
- Major milestones, case studies and statistics of my website
- Monthly highlights, namely new tools for virtual events
- Re-purpose the newsletter 3 days after delivery
- Founder interview series and quotes
#throwback monthly spotlight
Scout - Regular routines to help myself and my readers keep up with the latest resources.
- Review new tools on Product Hunt, Indie Hackers and BetaList
- Exchange content with virtual event influencers and makers
- Connect with founders from virtual event tools
- Collaboration and joint-marketing
My tool stacks are completely #nocode. Including:
- Notion - website and front-end design
- Airtable - form and pipeline management
- Zapier - workflow and approval process
- Substack - newsletter and content
- Bitly - CTA tracker and analytics
- ImprovMX - custom mail
#throwback the first 72 hours
Throughout the journey, I have received a lot of feedback from the community. I am very happy to implement all your ideas into Virtual Mojito 2.0. This is a success for everyone who wants to make virtual events, remote work and online communities better. Thank you!