I thought Virtual Mojito is just another silly idea. Now, this has become a project I like to work on every minute.

5 months ago, I launched Virtual Mojito - a Notion page that showcased more than 70 Zoom alternatives. It is designed to help people navigate the best virtual event tool.

But soon I realized that there was a huge opportunity to expand the scope. My readers are looking for the best virtual events; stories from influencers and the latest trends in the industry.

The product has changed tremendously. Thanks to the community.
Some major milestones and metrics worth mentioning:
  • An average of 4,500 unique visitors per month
  • Increased from 70 tools to 158 tools
  • 10 newsletter series delivered
  • More than 250 events listed

Recently, I started an interview series called "Meet-a-mojito". You will hear inspiring stories from virtual event influencers. It’s a joy to learn how they help the community stay connected in a virtual environment.

This is how I allocate 2 hours a week to grow the project:

Newsletter - This is the main retention channel to keep my readers informed of the latest tools, events and trends in the virtual experience industry.
  • Collect feedback from top 3-5 active readers weekly
  • Scout new products from PH, IH, BetaList
  • Bi-weekly newsletter, 4 sections
  • Average open rate is 55%
  • 214 readers til today

Social - I usually post updates on LinkedIn and Twitter. There are 4 types of content to keep my followers excited.
  • Major milestones, case studies and statistics of my website
  • Monthly highlights, namely new tools for virtual events
  • Re-purpose the newsletter 3 days after delivery
  • Founder interview series and quotes

#throwback monthly spotlight

Scout - Regular routines to help myself and my readers keep up with the latest resources.
  • Review new tools on Product Hunt, Indie Hackers and BetaList
  • Exchange content with virtual event influencers and makers
  • Connect with founders from virtual event tools
  • Collaboration and joint-marketing

My tool stacks are completely #nocode. Including:
  • Notion - website and front-end design
  • Airtable - form and pipeline management
  • Zapier - workflow and approval process
  • Substack - newsletter and content
  • Bitly - CTA tracker and analytics
  • ImprovMX - custom mail

#throwback the first 72 hours

Throughout the journey, I have received a lot of feedback from the community. I am very happy to implement all your ideas into Virtual Mojito 2.0. This is a success for everyone who wants to make virtual events, remote work and online communities better. Thank you!

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